Freddie Roach is an Australian photographer renowned for his perceptive eye and thoughtful approach. Having begun his career as a cinema projectionist, Freddie has over 15 years of experience behind the lens and working with film, gaining invaluable experience.

Roach’s work celebrates the beauty of everyday life, the authentic essence of cities and the individuals who sustain them. He invites us to look at the moments in between, observing the fleeting moments. In a world full of overstimulation and chaos, singular moments of calm are deeply sought after. These moments often go unnoticed or forgotten, but they make up most of our lives. Freddie believes these moments should be documented. His work encourages us to cultivate a heightened awareness of the beauty that surrounds us – the genuine, everyday and real.